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What is Proximic by Comscore Bot?

Proximic by Comscore is a web crawler operated by Comscore, a well-known media measurement and analytics company. The bot is primarily used to scan and analyze web pages for the purpose of gathering contextual data, assessing brand safety, and supporting digital advertising solutions. By crawling websites, Proximic collects information about page content, structure, and context, which is then used to categorize web pages and ensure that advertisements are placed in suitable environments. This helps advertisers and publishers optimize ad targeting, maintain compliance with brand safety standards, and improve the effectiveness of their digital campaigns. The bot is identifiable by the user agent string containing 'comscore-proximic'.
Total recordings for comscore-proximic: 35,678