What is ContextualBot?
ContextualBot is an AI-powered web crawler developed and operated by Mobian to support its contextual intelligence and brand-safety measurement platforms. The bot visits publicly accessible web pages to analyze on-page content and extract contextual signals such as topics, themes, sentiment, structure, and metadata. By examining how content is presented and categorized, ContextualBot helps identify the overall context and suitability of a webpage for advertising and content alignment purposes, rather than for search ranking or discovery.
Using machine-learning models and automated content analysis techniques, ContextualBot indexes webpage elements to generate insights that enable more accurate contextual classification and reporting. These insights are used by Mobian to help advertisers align with relevant, high-quality content and to help publishers demonstrate the contextual value of their inventory. ContextualBot operates as an analytical crawler focused on business intelligence and contextual analysis, not as a traditional search engine crawler or user-facing AI system.
Using machine-learning models and automated content analysis techniques, ContextualBot indexes webpage elements to generate insights that enable more accurate contextual classification and reporting. These insights are used by Mobian to help advertisers align with relevant, high-quality content and to help publishers demonstrate the contextual value of their inventory. ContextualBot operates as an analytical crawler focused on business intelligence and contextual analysis, not as a traditional search engine crawler or user-facing AI system.
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