What is MaxPoint Crawler?

MaxPoint Crawler is an automated web bot developed and operated by MaxPoint Interactive, a company specializing in digital marketing and hyperlocal advertising solutions. The crawler systematically browses websites to collect data relevant to MaxPoint's advertising and analytics platforms. Its primary purpose is to gather information about web pages, such as content, structure, and metadata, which can be used to enhance audience targeting, campaign optimization, and market research. The data collected by MaxPoint Crawler helps the company deliver more relevant advertisements to users based on their online behavior and the content of the sites they visit. The crawler identifies itself with the user agent 'maxpointcrawler' and typically respects standard web crawling protocols such as robots.txt.

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