What is MediaMathBot?

MediaMathBot is the web crawler associated with MediaMath, a company specializing in programmatic advertising and digital marketing solutions. The bot is typically used to scan and analyze web pages to gather data relevant to online advertising, such as page content, structure, and metadata. This information helps MediaMath optimize ad placements, targeting, and campaign performance for its clients. MediaMathBot identifies itself in user agent strings when accessing websites, allowing site administrators to recognize and manage its activity. Its operations are generally aligned with the needs of digital marketers and advertisers seeking to improve the efficiency and effectiveness of their online campaigns.

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