What is The Trade Desk Crawler?

The Trade Desk Crawler, identified by the user agent substring 'tradedesk', is operated by The Trade Desk, a global technology company specializing in programmatic advertising. This crawler is primarily used to gather information from web pages to support ad targeting, audience segmentation, and campaign optimization. It may collect metadata, page content, and other signals that help advertisers reach relevant audiences more effectively. The crawler's activities are generally related to improving the accuracy and performance of digital advertising campaigns managed through The Trade Desk's platform.

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